48th & Chicago Neighborhood Branding, Minneapolis, MN

Working on a pro-bono basis with the South Chicago Avenue Business Alliance and the Field Regina Northrop Neighborhood Group, IOTA created a graphic brand identity for the 48th and Chicago Business District.  Designed to raise the profile of this resurgent and vibrant business node nestled in the leafy haven of Minnehaha parkway and rolling avenues of tudor residences, the new brand will be incorporated into neighborhood signage, print advertising, web site, and event graphics.