Seoul Hilton Casino Interior
As a member of the PDI consortium, IOTA developed schematic designs for a new casino, to be located within an existing ballroom facility in downtown Seoul, Korea. Contained within a lackluster shoe-box volume, dynamism and subatomic physics provided the design spark that shaped the main gaming hall. At the center of the space, a circular bar girds a whirlwind vortex of LED panels that transition through a series of mood palettes, each drawing color and pattern from traditional Korean arts and cultural artifacts.